As Lead Graphic Designer, I spearheaded Lovevery’s largest campaign of the year and my biggest project since joining the team in 2022. From early concept development through execution, I partnered closely with the Art Director to bring the vision to life. I built the campaign’s graphic design toolkit and brand guidelines from scratch—establishing the visual system, usage rules, and design elements that guided every creative team member. My work extended across nearly every marketing asset produced, contributing to one of Lovevery’s most successful sales to date.