Hailey Magee's Portfolio

The Reading
Skill Set

This project marked my first step into an art direction role at Lovevery, supporting the major launch of the Reading Skill Set, a product designed to make reading fun through games and play. To ensure creative team unity, I developed a graphic design toolkit that set the visual standards and maintained consistency across all campaign assets. The graphic design toolkit that I developed set the foundation and was used as a template for all subsequent campaigns and launches at Lovevery.

My Role

Graphic Designer & Assoc. Art Director

Collaborators

Clare Hague, Morgan Emery, Jane Song, Chris Beaudoin, Paige Dall, Mavis Huang, Skyler Beaudoin, April Frame

This 2024 product launch, Lovevery’s biggest
during my time there, featured my graphic design toolkit that set the standards and tone for all digital and marketing assets.