Hailey Magee's Portfolio

The Reading
Skill Set

The Reading
Skill Set

This project marked my first step into an art direction role at Lovevery, supporting the major launch of the Reading Skill Set, a product designed to make reading fun through games and play. To ensure creative team unity, I developed a graphic design toolkit that set the visual standards and maintained consistency across all campaign assets. The graphic design toolkit that I developed set the foundation and was used as a template for all subsequent campaigns and launches at Lovevery.

My Role

Graphic Designer & Assoc. Art Director

Collaborators

Clare Hague, Morgan Emery, Jane Song, Chris Beaudoin, Paige Dall, Mavis Huang, Skyler Beaudoin, April Frame

To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.

Campaign Toolkit

My Role: Art Direction & Lead Graphic Designer

Campaign Toolkit

My Role: Art Direction & Lead Graphic Designer

Campaign Toolkit

My Role: Art Direction & Lead Graphic Designer

Marketing Emails

My Role: Graphic Designer

Marketing Emails

My Role: Graphic Designer

Packaging Marketing Insert

My Role: Graphic Designer

Packaging Marketing Insert

My Role: Graphic Designer

Packaging Marketing Insert

My Role: Graphic Designer

Social Reels & Videos

My Role: Assoc. Art Direction

Social Reels & Videos

My Role: Assoc. Art Direction

Social Reels & Videos

My Role: Assoc. Art Direction

Marketing Emails

My Role: Graphic Designer

My Role

Lead Graphic Designer & Assoc. Art Director

My Role

Lead Graphic Designer & Assoc. Art Director

Collaborators

Clare Hague, Morgan Emery, Chris Beaudoin, Paige Dall, Mavis Huang, Skyler Beaudoin, April Frame

Collaborators

Clare Hague, Morgan Emery, Chris Beaudoin, Paige Dall, Mavis Huang, Skyler Beaudoin, April Frame

To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.

To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.

This project marked my first step into an art direction role at Lovevery, supporting the major launch of the Reading Skill Set, a product designed to make reading fun through games and play. To ensure creative team unity, I developed a graphic design toolkit that set the visual standards and maintained consistency across all campaign assets. The graphic design toolkit that I developed set the foundation and was used as a template for all subsequent campaigns and launches at Lovevery.